The dairy industry is subject to a very high cost pressure. The consumer is not willing to pay much for milk products and the competition in this market is fierce. This leads to farmers often getting only minimal profit from milk product sales. The dairy industry is the only part in this chain (farmer – dairy industry – consumer) which has the potential to implement significant changes to keep the price level and to guarantee an economic activity of both, farmers and dairies. The saving of water and energy is the only significant saving potential in the dairy industry today.


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